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Profit Maximization Through Customer Relationship Marketing
Edited by Lerzan Aksoy, PhD, Timothy L. Keiningham, MBA, and, David Bejou, PhD
ISBN: 9780789038029
2008
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Customer Lifetime Value : Reshaping the Way We Manage to Maximize Profits
Edited by David Bejou, PhD, Timothy L. Keiningham, MBA, and Lerzan Aksoy, PhD
ISBN: 0789034360
2007
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Capturing Customer Equity : Moving from Products to Customers
Edited by David Bejou, PhD, and Gopalkrishnan R. Iyer, PhD
ISBN: 0789033402
2006
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The Future of Relationship Marketing
Edited by David Bejou, PhD, and Adrian Palmer, PhD
ISBN: 0789031612
2006
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Customer Relationship Management in Electronic Markets
Edited by Gopalkrishnan R. Iyer, PhD, and David Bejou, PhD
ISBN 81-7992-445-9
2005
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Internal Relationship Management : Linking Human Resources to Marketing Performance
Edited by Michael D. Hartline, PhD, and David Bejou, PhD
ISBN: 0789024608
2004
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Customer Relationship Management in Electronic Markets
Edited by Gopalkrishnan R. Iyer, PhD, and David Bejou, PhD
ISBN: 0789019442
2004
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The Journal of Relationship Marketing
Founding Editor: David Bejou, PhD
2000 – Present
ISBN: ISSN: 1533-2667
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Treating students like customers
By: David Bejou
http://www.aacsb.edu/publications/Archives/MarApr05/p44-47.pdf
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Dean David Bejou' research was used in reports submitted
to The United States Senate, The United States House of Representatives, and The American Bar Association
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