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Reginald F. Lewis College of Business

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Asye N. Balas

Balas, Dr. Asye N.

Management and Marketing

Associate Professor

Phone: 804-524-5974
Location: Singleton Hall

Dr. Ayse N. Balas received her Ph.D. in International Business and Marketing from Old Dominion University, Norfolk VA. She also has an MBA degree with concentration in Marketing from Wright State University, Dayton OH. She has published academic research papers on marketing strategy of domestic and international firms in various scholarly academic journals. She received a Distinguished Research Award from Academy of Marketing Studies for her paper titled "Exploring the role of environment on determining strategic focus, market orientation, and performance in service firms." Prior to VSU she taught at Midwestern State University, Wichita Falls TX and Longwood University, Farmville VA, and received various recognition awards from student groups.
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