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Reginald F. Lewis College of Business

Faculty & Staff
Venkatapparao Mummalaneni

Mummalaneni, Dr. Venkatapparao

Marketing and Management

Associate Dean and Chair, Department of Management and Marketing

Phone: (804)-524-5808
Fax: 804-524-5110
Location: 106-B Singleton Hall


  • B.S. Metallurgical Engineering
  • PGDM (MBA) Marketing and Behavioral Science

Areas of Expertise

  • Relationship Marketing, Business-to-Business Marketing, Marketing Research

Dr. Venkatapparao Mummalaneni is the Chairperson of and a Professor in the Department of Management and Marketing; he is an experienced professional with a strong research background. Some of Dr. Mummalaneni's teaching interests include: Principles of Marketing, Consumer Behavior, Services Marketing, Business-to-Business Marketing, Sales Management, Distribution Management, Marketing Research, Product Management, Retailing, International Marketing, Marketing Management and E-marketing. He has conducted extensive research on various topics and has numerous publications, has made several presentations, and earned a number of awards and recognitions.

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