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Reginald F. Lewis College of Business

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Yun Lee

Lee, Dr. Yun, Ph.D.

Assistant Professor of Marketing

School of Business

Phone: 804-524-5592
Mailbox: PO Box 9209, 1 Hayden Drive, Petersburg, VA, 23806
Fax: 804-524-5110
Location: 226 Singleton Hall


  • Ph.D. Marketing, University of Iowa

  • M.P.A. Public Administration, University of Illinois at Springfield

  • M.B.A. Business Administration, Dankook University, South Korea

  • B.A. Theatre and Films, Dankook University, South Korea

Areas of Expertise

  •  Marketing, Consumer Behavior, Consumer Psychology, Self-Control, Health Behavior, Digital Marketing Analytics

Yun Lee joined the marketing faculty at the Reginald F. Lewis School of Business in 2012. Dr. Lee’s research considers how consumers’ cognitive styles, goals, mindsets, and sensory inputs affect consumer judgments and decision making, including their impact on health-regulation, self-control, and pro-social behavior. Dr. Lee has presented her research at various conferences including ACR (Association for Consumer Research), SCP (Society for Consumer Psychology), AMA (American Marketing Association), SPSP (Society for Personality and Social Psychology), and SJDM (Society for Judgment and Decision Making) conferences. Prior to joining the Reginald F. Lewis School of Business, Dr. Lee obtained her Ph. D. from the University of Iowa. She was the recipient of the University of Iowa M. Bhanu Murthy Memorial Prize for Excellence in Teaching.

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