Business Communications Professor Publishes Textbook
Published date: November 30, 2017
Dr. Alex Weimer authored a textbook entitled The Art and Science of Business Writing that was recently published by KendallHunt Publishing. Aimed at an audience of undergraduate business students, the textbook will be incorporated in the curriculum at the Reginald F. Lewis College of Business at Virginia State University. Weimer, an attorney by profession with a degree from Duke University, hopes to see other institutions of learning adopt the book. Weimer shared that the impetus for his authorship regarded a deficiency as it related to relevant textbooks. For Dr. Weimer, the title of his book is appropriate because of his emphasis on “practical” teaching methods. Weimer teaches Business Communications and Business Law at the College of Business.